MIND YOUR OWN SMOKE

INSIGHT:

Most of the smokers get irritated when they are surrounded by the smoke of the cigarettes.

CHALLENGE

To make a shocking, news worthy campaign to start conversation with the smokers to encourage them to stop smoking in public areas on The World No Tobacco Day (31st of May).

IDEA:
On The World No Tobacco Day (31st of May) we will lighten famous landmarks in many countries with fake, irritating smoke and we will ask people to share it over social media using #MindYourOwnSmoke.

CAMPAIGN REVEAL:

The reveal of the campaign will be through official social media posts and on billboards in very active and remarkable places right after the event to make sure that everyone will see it.

CREATIVE & COPYWRITING BY: YASMINE RADWAN

ART DIRECTION & GRAPHIC DESIGNING BY: MINA MAKAR

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