CHALLENGE:
People listen to the radio instead of Spotify in their cars.

INSIGHT:
Busy city hustlers are not able to do what Spotify’s ad asked to do: let the song play out. So they listen to the radio instead to avoid the arrival song interruption.

IDEA:
Spotify partners with navigation apps to create journey timed playlists tailored to the ride time to arrive RIGHT ON TIME, RIGHT ON TRACK without any interruptions. 

MECHANISM:

• First you select your destination on the navigation app, the Spotify icon will appear at the bottom right corner of the app.

• Then Click on the Spotify icon and we will automatically change the minutes/miles to destination to the exact number of songs you are about to enjoy, just so we can take all these miles off your mind. 

• To make the ride even better, a list of different genres will appear. Select the genre you prefer for your ride.