CHALLENGE: 

• ​​Uniting different nations under a global yet local powerful peace campaign that supports to halve violence by 2030 and re-establish the relationship     between the police, the youth and government officials.

INSIGHT:

• People feel united when they all face ONE bigger fear: WW3 with no power to stop it.

• All the violent words were created by humans, and we never took a second to realize it.

OUR IDEA:

• Declaring “WORD WAR THREE”... THE FIRST WORLD WAR THAT GIVES PEOPLE THE POWER TO FIGHT ALL FORMS OF VIOLENCE, SHORTHANDED IN IT’S SIMPLEST FORM “THE WORD”.