YASMINE RADWAN
COPYWRITER
SAME INSIDE
HUMAN OUTSIDE
INSIGHT:
Despite that people these days claim that they aren’t racists and they even ask for color equality, but while they’re texting each other on a daily basis if we checked their frequently used category we will find that they subconsciously choose the emojis that fit their skin color.
IDEA
Regardless of the difference in our skin colors but we’re all the same from the inside and our blood color is always the same, so we’ll start a provocative campaign over social to change all the skin color related emojis to be "RED" as the color of our blood.
THE REVEAL
The reveal of the campaign will be on Facebook and Twitter under #SameInsideHumanOutside
POST-REVEAL( CALL TO ACTION):
We will ask people to take screenshots with their frequently used emoji and send it to us under #SameInsideHumanOutside and ask to change it to RED.
CREATIVE & COPYWRITING BY: YASMINE RADWAN
ART DIRECTION & GRAPHIC DESIGNING BY: MINA MAKAR